In the previous article we talked about how getting high quality links from authoritative sites in your field can increase your search engine rankings. This time we will investigate further in linking strategies and how to determine and obtain "high quality" link. We will also briefly about Google PageRank.

Let us first examine the common link. It is a piece of text (or images, but we will text) that links to your blog, and a number of important factors
1) Address the link to
2) Text link
3) The PageRank of a page where the link

Let us analyze this information one by one. First, you naturally want to link to link to your blog, but for the pages of your blog? For an individual or post to your blog home page? Because blogs are websites that are always updated, it is always wise to all links pointing to your main page collect any back not because they are very sensitive to time.

The text link will also affect your ranking for particular keywords. Let's say that your blog is about technology, gadgets and other sites have a link that says "Barbie Doll" and a link to your blog. Has no sense, right? As many links that links to your site with the word "technology" or "gadgets", will greatly increase the ranking for that keyword. Therefore it is important to some thoughts when asked for links from other webmasters when you want them a link to your blog with appropriate keywords to put.

Now, about Google PageRank. This is essentially a scale set by Google to gauge the popularity of the website. You can read about in http://www.google.com/technology/. What's interesting is that the higher the PageRank of a particular website, the more often robots will visit the Google to index. Of course, the PageRank of the pages also contribute to a higher rank in Google search results. In short, a high PageRank will benefit many SEO-wise.

Your blog will start with no PageRank (PageRank is different from 0) because Google has not indexed your blog. After the Google robots to find your blog via a link on another site, your blog will display the PageRank of 0 and depends on the referring page PageRank, the PageRank of your blog will increase in the end.

The high quality links to your blog will help direct targeted visitors interested in your niche to your blog, search engines find and index your blog and ultimately higher rank in search engine results.